In 2023, Credera ran a marketing campaign driven by client testimonials. Each client was prompted to tell the story of what it feels like to work with Credera.
I began by researching the look and feel of other testimonial video out there, and story boarded different video intro and outro concepts.
I tested camera angles and how the title copy for the video could overlay on top of the video footage.
I was in charge of the technical aspects of each filming session — setting up the cameras, microphone, and lighting for each shoot. I would also direct the clients to capture several b-roll shots to include in the videos.